BUILDING THE NEXT
MEDIA ECONOMY
AI is changing how information is created, discovered, and valued.
As content becomes infinite, value is shifting to what remains scarce: trust, community, participation, and human connection.
I’m exploring the ideas, new business models, products, and companies being built around this shift.
The Thesis
Media has always been shaped by scarcity.
For decades, information was scarce. Media companies created it, packaged it, and controlled its distribution.
The internet made information easier to access and distribute — and attention became scarce. Search and social transformed how information was consumed, and an entire economy emerged around capturing and monetizing attention.
Now AI is changing the equation again.
Content is becoming infinite.
Information is now generated, synthesized, personalized, and distributed at unprecedented scale.
When content is infinite, a different set of things become scarce:
Trust. Relevance. Judgment. Human Connection.
When scarcity changes, value creation changes too.
The Shift
When technology changes what is scarce, it changes what is valuable.
THE INFORMATION ERA
Information was scarce.
Media companies had access to information, the means of production, and control over distribution.
Value was created by producing and distributing information.
THE INTERNET ERA
Access and distribution changed.
The internet dramatically expanded what people could access, who could publish, and how information was consumed.
As choices multiplied, attention became scarce.
Search, social, and digital platforms built businesses around helping people discover information — and capturing and monetizing their attention.
Value shifted toward attention.
THE AI ERA
Content is now infinite.
AI can generate, synthesize, personalize, and distribute information at unprecedented scale.
But more content doesn't necessarily make it easier to know what matters.
Instead, it increases the value of things technology can't easily manufacture:
Trust.
Relevance.
Judgment.
Human connection.
Value is shifting again.
The Next Media Economy
Media doesn't stop creating great content.
But content increasingly becomes the foundation for something larger: trusted relationships, communities, expertise, participation, experiences, and tools that help people.
The question shifts from:
How do we capture more attention to How do we create more value?
What I’m Exploring
The future of media isn’t defined. I'm exploring what becomes possible as value moves beyond attention toward trust, relevance, connection, and utility. Here are some of the areas I am particularly interested in?
THE COMMUNITY ECONOMY
How do media organizations create deeper value exchange with the communities they serve?
NEXT-GENERATION MEDIA COMPANIES
What new operating models turn trust, expertise, and audience relationships into enterprises?
NEW DISCOVERY MODELS
How do we help people find what matters when content becomes infinite?
DECISION INTELLIGENCE
How can media, community, data, expertise, and AI help people make better decisions?
HUMANITY + AI
What becomes more valuable precisely because it is human?
Different questions. One underlying shift:
What creates value when media is changing.
About Me
I’m Ann Marinovich
I’ve spent my career building media businesses at moments of change.
I've worked across media at moments when technology, consumer behavior, and business models were changing the rules.
Across leadership roles at Forbes, TIME, The Information, Adweek, and emerging technology companies, I've led across editorial, sales, revenue, product, partnerships, subscriptions, events, licensing, audience development, and operations.
I've built new businesses, scaled emerging revenue models, transformed existing ones, led global teams, and operated across the full media P&L.
The common thread has been building what's next.
Today, I'm focused on the next evolution of media: where value is moving, what audiences will need, and what new products, and business models will create opportunities.
That's what I am working on now.